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What is SEO?
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SEO is an acronym for Search Engine Optimization. SEO refers to an industry, an web development art, and to a lot of hysteria. It is important because managing your SEO can improve your search engine rankings. As in all industries, there are people who are reputable and those that are not. Since SEO is an art, there are not specific steps to take to get your site ranked, just guidelines that are usually good to follow. Make an effort to follow those guidelines but focus on the content your site more than SEO. SEO will work itself out. Anyone who emphasizes SEO as your sites main focus is trying to sell you something.
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