Best Practices in Banners and Advertising

Chapter Detail

Banners and Advertising > Best Practices in Banners and Advertising

Learn to price your website when you watch this video. We'll teach you how to price your banners based on size, traffic, and position. You'll also learn another use for banners, navigation within your own site. It's all up to you in the end, but this video will educate you beyond the basics.

Find Answers to these questions

• How much can I charge for a banner? (00:24)
• What are some factors I should consider when charging for banners? (01:27)
• How does pixel size affect price? (01:53)
• How do impressions and clicks affect price? (02:21)
• How does position affect price? (03:12)
• What is the difference between scroll off and scroll with? (04:01)
• What will the ads do to the look of my website? (06:18)
• Should I use banners to help navigate to other parts of my site? (08:16)